вЂњHe is doing this for his mainstream fans,вЂќ she says. вЂњIn the black community, when we have notable figures who have done something to offend or have done something that finds them in a disgraceful position in the mainstream, usually part of their redemption story is to reach back out to the black community through the grace of the church,вЂќ she says, вЂњbecause the black church is known to be unfailingly forgiving, especially to our black men.вЂќДЄt first glance, it may seem like that tactic is the rapperвЂ™s end goal with вЂњJesus is King.вЂќД«ut Cochrane argues West isnвЂ™t singing faith-based hits for the black community - heвЂ™s вЂњco-opting the black church experience for nonblack consumption.вЂќ Historically, black celebrities - genuinely or not - have produced gospel songs and albums as a part of redemption for their wrongdoings, Cochrane says. West, who has been a polarizing figure for some time in part because of his MAGA hat-wearing support for President Trump, wanted to offer a formal presentation of his new spiritual growth in вЂњJesus is King.вЂќ But his вЂњrebirthвЂќ is superficial, says Naima Cochrane, music and culture writer and former music executive. The album also reached the top of three other Billboard charts, including Top Rap Album. The Grammy-award winning rapper is the first artist to dominate all 10 spots on both Billboard's Hot Christian Songs and Hot Gospel Songs charts. Kanye West's first gospel album, вЂњJesus is King,вЂќ debuted last month, and it's already making history. (Rich Fury/Getty Images for Coachella) This article is more than 1 year old. However, while hip hopвЂ™s love of high fashion was growing, the culture still maintained its outsider status, not being fully embraced by the fashion world just yet.Kanye West performs Sunday Service during the 2019 Coachella Valley Music And Arts Festival in 2019. began rapping about luxury brands such as Versace, Prada, and DKNY, marking the beginning of hip hopвЂ™s lasting obsession with high-end designer brands. began sporting looks inspired by those of old-school gangsters, a style dubbed вЂњghetto fabulous.вЂќ These looks consisted of double-breasted designer suits, bowler hats and fedoras, alligator-skin shoes, and designer sunglasses. In the mid вЂ90s, the culture became obsessed with a more lavish, designer style. Hip hop artists like Public Enemy, KRS-One, and Queen Latifah adopted more militaristic looks, dreadlocks, and the bright colors associated with black-nationalist movements: red, yellow, black, and green. Toward the late вЂ80s and early вЂ90s, hip hop culture began to develop a greater reflection of African heritage and black-nationalist sentiment, reflected both lyrically and aesthetically. This deal fostered a lasting bond between hip hop culture and the sportswear world, and ultimately paved the way for future collaborations between hip hop artists and major brands.ДЄs hip hop advanced, so did its sense of style. In 1985, the group even professed their love for the brand in their hit song вЂњMy Adidas.вЂќ The success of this song eventually led to a formal endorsement deal (the first of its kind) between Adidas and Run-DMC. Soon after, many rappers such as LL Cool J began to adopt the trends set by Run-DMC, introducing a mainstream audience to street style for the first time. By adopting this street look, the group rejected the highly glamorous looks of early hip hop - such as those of Afrika Bambaataa and DJ Grandmaster Flash - in favor of a grittier (although still flashy) look. This look was inspired by the style of New York City b-boys at the time. The group most responsible for establishing and defining hip hopвЂ™s trademark вЂњstreetвЂќ look was Run-DMC, who famously adopted Adidas tracksuits and laceless shell-toed sneakers as their signature uniform. Hip hop artists of this time, began popularizing tracksuits, chains, and kangol hats, among other items, giving birth to a new and exciting street fashion culture unique to the New York hip hop scene. B-boys were breakdancers who helped establish and give birth to hip hop culture in its early days. In this early era, New York b-boy culture largely dominated fashion in hip hop. The genre was born in New York City between the late 1970s and early 1980s. As hip hop arose from the streets with an outsider status, it gave birth to its own distinct fashion style and aesthetic - unlike anything seen in the mainstream fashion world - which has developed and evolved in unique ways over time. Hip hopвЂ™s relationship with the world of fashion has a interesting and very important history.

Kanye west influence on culture